Lindsay Lohan: Demands $100M over baby's ad

Lindsay Lohan: Demands $100M over baby's ad

Actress Lindsay Lohan has filed a multi-million dollar lawsuit over an advertisement which allegedly used her name and parodied her life for profit. The Mean Girls actress is demanding $100 million as damages and compensation over the commercial for financial firm E-Trade, which depicts a baby girl called Lindsay as a boyfriend stealer and a "milkaholic”. A famue newspaper has confirmed this news.

The commercial shows a baby boy playing the stock market and apologizing to his girlfriend for not calling her the night before. The baby girl then gets suspicious about a rival female baby, referring to her as "that milkaholic Lindsay".

On Monday Lohan filed a lawsuit at Nassau County Supreme Court over the advertisement, which would make debut on U.S. TV during the Super Bowl last month.

The actress' lawyer, Stephanie Ovadia, claims that Lohan's first name is just as recognizable as other stars such as Madonna and Cher.

Lindsay Lohan is seeking $50 million (£33 million) in exemplary damages, as well as $50 million (£33 million) in compensation.

Ovadia also adds, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

According to lawyer the company bosses used Lohan's "name and characterisation" without paying her or asking for her approval, thereby violating her rights. Ovadia also insists that the company has earned large profits from the promo because it would have been seen by millions of TV viewers watching the Super Bowl.

However the advertising firm which created the commercial for E-Trade are dismissing the claims, insisting that they chose the name Lindsay at random.

Chris Brown, a spokesperson for the Grey Group, says that they "just used a popular baby name that happened to be the name of someone on the account team."