Alicia Keys: Gets down to business

Alicia Keys: Gets down to business

Singer Alicia Keys has undertaken a new venture apart from humming beautiful tunes. She has geared up to launch a new company namely AK Worldwide for handling her projects, especially those outside of music.

In an interview on Tuesday she said, "It really explores the ways I can affect the world in a positive way, even outside of music”.

She added, "It is really about finding ways to bring forth things into the world that will give you and all the people that encounter them, and myself, inspiration,"

The first project for the 28-year-old is The Barber's Daughters, a handcrafted jewelry line engraved with messages of hope and wisdom.

She added, "The words, when you read them, they really do resonate with you. They kind of inspire you to want to find that place in yourself”. She also did not hesitate to sport a silver oval ring that read: "May you find inspiration and meaning soaked in the wonders of the imagination cradled in compassion of the heart and hold a will to make difference."

Alicia Keys also launches a new Web site that devoted to spotlighting inspirational women and causes that will fill a missing gap in the blogosphere.

She also said, "It really calls out to all those brilliant, amazing, fantastic women every day that are doing their thing and need kind of a community to support each other”.

Keys said the acumen needed to be a businesswoman too spilled over her music, and reflected on her fourth studio CD, "The Element of Freedom," due to be released on 1st December.

Keys said, "We have the ability to be totally free, to be totally unstoppable, and there's no heights that you can't reach," "So I totally love that and that's what the music feels like, and that's what everything that I'm doing sounds like."

The lead single, "Doesn't Mean Anything," taught people that having success is not important unless there is someone to share it with.

The CD finds Alicia Keys working again with her musical partner, Crucial Keys, and producer Jeff Bhasker, who recently produced tracks on the latest albums from Jay-Z and Kanye West.

Keys credits Oprah Winfrey and other business-minded people for her transformation as her entrepreneurial spirit.

Keys said, "Why do I love Oprah? Because she's able to bring you things that will really change your life," "They're part of your life in a meaningful way, and those are the things I want to be a part of."