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 Stella McCartney: Joins Gap to launch new kids line
Gap Inc is trying to bring more customer at its door. On Wednesday, it announced their plans for a new collection of children's clothing created for Gap by English fashion designer Stella McCartney.
The collection will be carried by select GapKids and babyGap stores, the most recognized names in children's apparel, in the United States, Canada, United Kingdom, France, Ireland, and Japan, as well as online in the US.
Mark Hansen, president of Gap brand said, "We’re thrilled to have the opportunity to build on successful past collaborations with a world class design talent like Stella. I'm looking forward to offering our GapKids and babyGap customers her unique interpretation of Gap's casual American aesthetic. Her experience as a parent and designer are sure to delight both kids and parents alike".
Stella McCartney, the daughter of ex-Beatle Paul McCartney, has been running her own fashion house since 2001, in a joint venture with Gucci Group.
Stella McCartney is a strict vegetarian. She does not use fur or leather in her designs and supports PETA.
McCartney said, "I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate".
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News / Gossips
