Rihanna: Axed as face of top skincare brand

Rihanna: Axed as face of top skincare brand

Top popstar Rihanna has been dropped as the face of skincare company Nivea.

The new head of Nivea's parent company 'Beiersdorf', Stefan Heidenreich, said that the singer was axed because her behaviour is not appropriate for the brand.

"The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna," Heidenreich told German media, according to the Daily Mail.

"Nivea is a company which stands for trust, family and reliability."

The sexy and versatile star had starred in a series of adverts for Nivea, which sponsored her 'Loud' world tour last year. Her song 'California King Bed' was used as the soundtrack to the campaign.

Rihanna had also appeared topless in a commercial for the brand's 100 Years Skincare for Life campaign.

Nivea rep Markus Pinger said at the time: "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."

Rihanna, in recent months, has posted photos of her throwing money at female strippers online, has been pictured with white powder at Coachella Festival, and has reunited with Chris Brown.