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Lady GaGa: Reportedly earns $30m a year from Twitter

Sunday 18, March 2012



Pop goddess Lady GaGa earns an estimated $30m (£18.9m) every year from her Twitter page.

The brilliant performer's interaction with her fans is responsible for around a third of her $90m (£56.8m) fortune, experts at the Wall Street Journal claim.

This figure was calculated by taking into account GaGa's 20.7m followers, who are more likely to buy her music legally because of the bond she has created with them.

Other factors like the publicity and direct access Twitter gives GaGa was also considered when coming up with the numbers.

"[GaGa] really engages [her followers] and retweets stuff they say as if she was one of them", explained marketing expert John Bonini.

Earlier this month, GaGa set a worldwide record when her follower count on Twitter rose above 20m.

The talented star has also revealed that she will not talk to the press after an interview with Oprah Winfrey is broadcast on Sunday (March 18).


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