Tim Ransom (born February 4, 1960) is an American designer and author on packaging design and brand development practices, known for co-writing the marketing book, Secrets of Branding, with Ty Ragland.
Awarded Eagle Scout in 1978. Graduated from the Art Institute of Pittsburgh and Kent State University where he holds a degree in Illustration and a Bachelors of Science Degree in Applied Design respectively.
At 25, he was awarded the prestigious Clio Award for Best International Packaging Design. In 1986, Ransom and his team branded WaterBabies into instant category leadership by bringing the famous Coppertone "Little Girl & Dog" logo out of retirement. Mr. Ransom has designed many of the brands we come to know and trust on a daily basis including Coppertone, Maybelline, Dr. Scholl's, Solarcaine, Di-Gel, Tropical Blend, Jimmy Dean, and others. He founded the marketing consulting firm The Ransom Group in 1989. The Ransom Group assists leading global brands including Hilton Hotels, Federal Express, Lucite, Prestone, Florida's Natural, Fruit of the Loom, Parmalat, Hunter Fan, Mars, Incorporated, Autozone, Sara Lee, Smithfield Foods and others. His extensive work with licensed beverage properties helped introduce Bugs Bunny to China and Spider-Man to the Middle East. In 2005, Ransom redefined the single serve dairy case, solving the "How do we get into the milk business?" question for Coca-Cola Enterprises, by creating the Mars, Incorporated line of flavored milk including: Milky Way, 3 Musketeers, Starburst and Dove flavored milk products. In 2005, he launched BrandMark LLC., providing "Ready-to-Market" brands for manufacturers and retailers. His namesake marketing design consulting firm, The Ransom Group is based in Lakeland, Tennessee.
Ransom's pioneering book "Secrets of Branding" was published in 2007, where the author unmasked the elements that comprise brand DNA. Ransom's insights allow the brand steward full comprehension and control of what goes on under the hood of the brand building process on the molecular level, allowing for the profit maximization of a brand.
