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Gisele Bündchen, born "Gisele Caroline Bündchen" (born July 20, 1980), is a Brazilian fashion model and occasional film actress and producer. She is the goodwill ambassador for the United Nations Environment Programme. In the late 1990s, Bündchen became the first in a wave of Brazilian models to find international success. In 1999, Vogue dubbed her "The Return of the Sexy Model", and she was credited with ending the "heroin chic" era of modeling. Bündchen was one of Victoria's Secret Angels from 2000 until mid-2007. Since 2004, she has been the highest-paid model in the world, and is the sixteenth richest woman in the entertainment industry (as of 2007).Read Full Bio >>
Claudia Schiffer and Naomi Campbell have stated that Bündchen is the only true remaining supermodel. In 2012 she placed first on the Forbes top-earning models list, estimated to have earned $45 million in one year. As an occasional actress, she had supporting roles in Taxi (2004) and The Devil Wears Prada (2006). From 2000 to 2005, Bündchen was in a much-publicized relationship with American actor Leonardo DiCaprio. She married New England Patriots quarterback Tom Brady in 2009.
Family and early life
Gisele Bündchen was born in the Brazilian town of Três de Maio and grew up in Horizontina, Rio Grande do Sul, to Vânia Nonnenmacher, a bank clerk pensioner, and Valdir Bündchen, a university teacher and writer. She has five sisters - Raquel, Graziela, Gabriela, Rafaela and her fraternal twin Patrícia, Gisele's junior by five minutes. Bündchen is Roman Catholic, speaks Portuguese as her native language and English as a second language.
She is from Southern Brazil, a region whose population is largely composed of Brazilians of German descent. Bündchen is of German ancestry from both sides of her family, which is integrated in Brazilian society for many generations. Her great-great-grandparents immigrated to Brazil from Germany.
Originally, Bündchen wanted to be a professional volleyball player and considered playing for the Brazilian team, Sogipa. While in school, Bündchen was so thin that her friends used to call her 'Olívia Palito' (Portuguese for Olive Oyl, Popeye's skinny girlfriend) and 'Saracura' (a type of Brazilian shorebird).
In 1993, a then-13-year-old Bündchen joined a modeling course with her sisters Patrícia and Gabriela at her mother's insistence. The following year, Bündchen went to São Paulo on a school excursion to give them an opportunity to walk in a big city. In a shopping mall, while eating a Big Mac with her friends, Bündchen was discovered by a modeling agency. She was subsequently selected for a national contest, Elite Look of the Year, in which she placed second - Claudia Menezes, from Bahia, took first place. Bündchen placed fourth in the world contest, held in Ibiza, Spain. In 1996, Bündchen moved to New York City to begin her modeling career, debuting at Fashion Week.
Her debut on the cover of the July 1999 issue of "Vogue" magazine, and the accompanying editorial entitled 'The Return of the Sexy Model', is widely viewed as marking the end of the fashion's 'heroin chic' era. She graced the cover again in November and December of that year. She won the VH1/"Vogue" Model of the Year for 1999, and a January 2000 cover gave her the rare honor of three consecutive "Vogue" covers. In 2000, she became the fourth model to appear on the cover of the music magazine "Rolling Stone", when she was named 'the most beautiful girl in the world.' Bündchen has been on the covers of many top fashion magazines including "W", "Harper's Bazaar", "ELLE", "Allure", international editions of "Vogue", as well as style and lifestyle publications such as "i-D, The Face", "Arena", "Citizen K", "Flair", "GQ", "Esquire", and "Marie Claire." She has been featured both in the Pirelli Calendar 2001 and 2006 and in broader market publications such as "Time", "Vanity Fair", "Forbes", "Newsweek" and "Veja", totaling more than 500 magazine covers throughout the world.
Bündchen consistently works with acclaimed photographers such as Mario Testino, Steven Meisel, Nick Knight, Mert and Marcus, Rankin, Annie Leibovitz, Karl Lagerfeld, Peter Lindbergh, David LaChapelle, Mario Sorrenti and Patrick Demarchelier, and with renowned directors such as Jean Baptiste Mondino and Bruno Aveillan. Claudia Schiffer said, 'Supermodels, like we once were, don't exist any more' and reckoned that Gisele Bündchen was the only one close to earning the supermodel title. On August 26, 2008, the New York "Daily News", in a list, named Bündchen the fourth-most-powerful person in the fashion world.
As of 2010 Bundchen has appeared on two Vogue Shape issue covers, more than any other celebrity or model. She ranked No. 45 in the 2011 FHM Australia list of "100 Sexiest Women in the World". In 2011, Men's Health named her one of the "100 Hottest Women of All Time", ranking her at No. 25. In October 2011, Bündchen made a surprise runway appearance during Paris Fashion Week, closing the Givenchy spring-summer 2012 fashion show.
In 2011 she participated and represented Pantene in the Brazilian Rio Carnival 2011 parade. In 2011 she appeared on eight Vogue covers, more than any other model or celebrity that year. Her July Vogue Brazil 2011 cover shot in the Amazon was the magazine's highest-selling issue ever, selling 70,743 copies. The record was later broken by model Karolina Kurkova, who appeared in the November 2011 issue,which sold 70,991 copies. In Spring 2012, she won three major spring campaigns – Versace, Givenchy, and Salvatore Ferragamo.
In early 2012, it was announced that she would be the face of Banco do Brasil's first global ad campaign, with the tagline "Bank of Brazil. From Brazil to the world. From the world to Brazil." April 2012 Time magazine listed her among their All-TIME 100 Fashion Icons list of the 100 most influential fashion icons since 1923. In August 2012 in honor of the 120th anniversary of Vogue, they spotlighted the ten women who have been immortalized for the number of times they've graced the coveted cover of the magazine, Gisele being on the list with 11 covers total. As of 2011, there have been 29 persons who have appeared on the covers of Vogue Paris, Vogue Italia, American Vogue and British Vogue; Gisele being one of them.
In 2012 she declined an invitation of the Brazilian Olympic Committee, the COB, to participate in the closing show alongside other country stars such as Marisa Monte and Seu Jorge. In 2012 she made 5,600 appearances in commercials in her native Brazil. In August 2012, it was reported that she replaced Kate Moss as the face of David Yurman. She was shot by famous photographer Peter Lindbergh for the Fall 2012 campaign. At the end of 2012 she has appeared on 120 Vogue covers, more than Kate Moss and Linda Evangelista. She also holds the record for the most Brazilian Vogue covers of all time.
In February 2013 it was announced that she became the face of Chanel's new make-up range, Les Beiges, which campaign was shot by Mario Testino. Her first time ever as a spokesperson of the brand. It was reported later that she beat Rihanna and other celebrities to star in the campaign, being chosen by Karl Lagerfeld himself. Experts estimate that she will be paid $4 million for a six-month contract.
Endorsements and earnings
Since her debut, Bündchen has been the face of a variety of advertising campaigns including several seasons of Christian Dior, Balenciaga, Mervyn's, Dolce & Gabbana, Missoni, Versace, Céline (brand), Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton and Victoria's Secret. She has appeared in advertisements for Nivea lotion and is the face of several Brazilian brands including Vivo, Multiplan (Shopping Malls), Colcci, Credicard (Citibank) and Volkswagen do Brasil. After C&A Brazil hired Bündchen as a spokesmodel and began airing television commercials, sales increased by 30%.
In May 2006, Bündchen signed another multi-million dollar deal, this time with American giant Apple Inc.. She starred in an advertising campaign to promote the new Macintosh line through the Get a Mac advertisements. Also in 2006, Bündchen became the new face of Swiss luxury watchmaker Ebel.
She has her own line of sandals with footwear company Grendene called "Ipanema Gisele Bündchen". "Forbes" puts her 53rd on their list of the most powerful celebrities of 2007 because of the international success of her shoe line, making the brand "Ipanema" the most sold Brazilian flip-flop in the world. Custom Ipanema flip-flops sell for as much as $230 a pair. She is also the owner of a hotel in the south of Brazil, the Palladium Executive.
On May 01, 2007, it was announced that Bündchen had ended her contract with Victoria's Secret. The "New York Post's" Page Six reported that Bündchen had left Victoria's Secret because she just wanted to move on, not because she didn't get paid enough.
In July 2007, having earned an estimated total of $33 million in the past 12 months, "Forbes" magazine named her the world's top-earning model in the list of the World's 15 Top-Earning Supermodels.
In the December 2005 issue, "New York" magazine chose and publicized a list of 123 reasons to love New York City with reason number 43 being that Gisele Bündchen lives there.
An American economist named Fred Fuld developed a stock index to measure the profit performance improvement of companies represented by Bündchen compared with the Dow Jones Industrial Average. According to Fuld, the Gisele Bündchen Stock Index was up 15% between May and July 2007, substantially surpassing the Dow Jones Industrial Average which was up just 8.2%.
In 2006, Bündchen made a venture into film industry, appearing in "The Devil Wears Prada" as an editor of Runway Magazine and friend of Emily Blunt named Serena. She also starred as the leader of the bank robbers, Vanessa, in the 2004 remake of "Taxi".
Bündchen lends her support and image to a number of charities and humanitarian causes, such as the "I am African" campaign, in which she painted her face to protest against the lack of attention given to Africa's HIV/AIDS victims. Without receiving payment, Bündchen was the face of "American Express Red Card", an initiative launched by U2 front man Bono and Bobby Shriver to send a percentage of monies earned from the financial transactions of this credit card to Africa's HIV/AIDS victims.
She designed a limited necklace edition for "Harper's Bazaar", crafted by jewelers Gumuchian Fils. These necklaces were sold to raise money for "St. Jude Children's Research Hospital" which specializes in cancer treatment. She served as the spokesperson and campaign model for "Fashion Targets Breast Cancer".
Bündchen already gave a São Paulo Fashion Week's payment check for "Zero Hunger" (in Portuguese: "Fome Zero"), a Brazilian-government program introduced by Brazilian president Luiz Inácio Lula da Silva in 2003. Currently, her main social activism is to help protect the Brazilian Atlantic Forest and Amazon Rainforest water sources, donating to this cause a percentage of profits from her line of sandals named "Ipanema Gisele Bündchen". Also, Bündchen helps projects such as "Florestas do Futuro", "Nascentes do Brasil", "ISA", "Y Ikatu Xingu" and "De Olho nos Mananciais".
Gisele Bündchen Forest
Bündchen and "Grendene", the company that produces and disseminates her line of sandals, joined the "Forests of the Future" project for the reforestation of the Brazilian Atlantic Forest. The new forest, named for "Gisele Bündchen Sementes", started with 25,500 shoots of 100 different species, enough to revitalize an area of 15 hectares. The model and the company found a place near headwaters of rivers and that the quality of local water were also monitored.
The project "Forests of the Future" (in Portuguese: "Florestas do Futuro") was created by the NGO named "SOS Atlantic Forest" in 2004. Until October 2007, 800,000 seedlings of trees had been planted. And as soon as sometime in 2008, that number should reach 1,133,000. In the "Forests of the Future", "SOS Atlantic Forest" captures the appeal; the company hires the technicians. If an owner has an area of importance as a corridor, but has not invested-or does not want to invest-financially in trees, the NGO encourages the person or enterprise to donate that area to hold the plantation without spending anything, simply ceding the land and then leaving it to others to make use of. They support the planting for a period of five years before the land is turned over to Nature.
On Thursday, February 26, 2009 Bündchen married New England Patriots quarterback Tom Brady in a small ceremony in Los Angeles. The two had been dating since late 2006. Tabloid press reported that the couple had gotten engaged on a 2008 Christmas Eve flight, but family members had denied the rumor. At the time, Bündchen said to a Brazilian magazine that she did not feel like settling down, or having children, because it would stunt her career. She added that while she is deeply in love with Brady, she feels that where they are in their relationship now is probably the furthest they'll ever get. Before dating Brady, she dated actor Leonardo DiCaprio and professional surfer Kelly Slater.
Bündchen and Brady married on 26 February 2009 in a small Catholic ceremony at St. Monica Catholic Church in Santa Monica, California. On 5 April 2009, the couple remarried in a larger ceremony in Costa Rica, with Bündchen's stepson John present. Bündchen and Brady have two children together: son Benjamin Rein Brady (born 2009) and daughter Vivian Lake Brady (born 2012).
As an homage to Bundchen, brazilian singer and songwriter Gabriel Guerra, along with musician Pedro Cezar, wrote the song "Tributo a Gisele" ("Tribute to Gisele" in English), which is currently the theme of the model's official website. In January 2008, Bundchen met Gabriel Guerra at Copacabana Palace Hotel in Rio de Janeiro.
On April 11, 2008, a black-and-white photo of Bündchen, shot by Irving Penn, was auctioned for US$193,000 (£96,000). The picture was one of dozens from the collection of Gert Elfering that were sold at Christie's International in New York. In all, the auction tallied US$4.27 million and included pictures of Brigitte Bardot, Kate Moss, Naomi Campbell, Christy Turlington and Carla Bruni. Bündchen's picture reached the highest price in comparison with the others. Bardot was the second with US$181,000 (£90,000).
A result of research was publicized in February 2008 by "The International Society of Aesthetic Plastic Surgery" (ISAPS) to reveal how world celebrity images, which overwhelm popular media, influence people's choices and decisions to undergo plastic surgery. The question asked was 'What influences do celebrities have on the decisions patients make?'. The survey was sent to more than 20,000 plastic surgeons in 84 countries.
Gisele Bündchen, Jennifer Lopez, Angelina Jolie, Nicole Kidman, Pamela Anderson, Sophia Loren, Brad Pitt and George Clooney were the most frequently mentioned celebrities.
Gisele won the "abdomen" and "hair" categories and took second place in the "breasts" category.
PETA anti-fur target
In 2002, during the taping of the annual Victoria's Secret Fashion Show, Bündchen was the target of a protest made by four members of People for the Ethical Treatment of Animals because she was signed to be the new face of Blackglama, a trademark of a fur-farming cooperative. When Bündchen was on stage, four women jumped onto the runway holding posters that read 'Gisele: Fur Scum' and included the logo for PETA. Bündchen tried to ignore them while several security guards detained the protesters. Bündchen told CNN that the protest was 'unwarranted' because the fashion show featured only faux (fake) fur. After the incident, the producers decided to stop the music and redid Bündchen's segment once the protesters were removed.
'I'm the biggest animal lover in the world', she said backstage after the show. 'I was just doing my job as a model. I don't even wear fur. They just want attention.' Despite her comments that PETA had acted 'inappropriately', Bündchen later announced that 'it was a bad decision on my part,' explaining that she no longer 'wears any fur'.
The euro preference rumour
When Bündchen signed a contract in August 2007 to represent Pantene hair products in Brazil for Procter & Gamble, it was reported that the model demanded payment in euros, according to "Veja", the biggest weekly Brazilian magazine. She was also rumoured by "Veja" to be paid in euros for the last deal reached with the Italian brand Dolce & Gabbana to promote the fragrance The One. The American dollar's devaluation in international markets was the trigger for the rumour, and Bündchen was written about in many financial publications, a rarity for someone in the fashion world.
Her sister and manager Patrícia Bündchen denied these contract details on her official web site after much criticism.
"Vogue" America cover with LeBron James
The cover of the April 2008 "Vogue", shot by famed photographer Annie Leibovitz, was the first time a black man had been on the cover. Criticism was immediate from many quarters for what was perceived as a racist depiction of LeBron James, putting the basketball superstar and the much smaller model in a pose reminiscent of King Kong carrying off Fay Wray.<< Less Bio
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